Brand & Market Landscape N = 918
Shelf visibility, portfolio fit, range perception & innovation demand
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Portfolio Fit Rice
Q3 Do the rice brands you buy offer the bag sizes you need?
Demographic Breakdowns
Across all portfolio-fit respondents.
HOUSEHOLD SIZE
NATIONALITY
918
TOTAL
Main Rice Brand (Top 8)
Rice Type Used
In-Store Presence (Rice)
Q20 Which rice brands did you see on the shelf?
Innovation & Growth
Q24 Which ideas would make your kitchen life easier?
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